Best Practices for Creating Infographics
What Are Infographics?
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.
Imagery
Charts
Text
What Are Infographics?
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.
Imagery
Charts
Text
What Are Infographics?
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.
Imagery
Charts
Text
Types of Infographics
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Data Visualizations
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Information Design
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Editorial Infographics
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Lots more
Who Reads Infographics?
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65% of people are visual learners.
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Infographics can increase web traffic by 12%.
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Infographics have had the biggest increase in usage among B2B marketers in the last four years—now at 65%.
65% of people are visual learners.
-
Infographics can increase web traffic by 12%.
-
Infographics have had the biggest increase in usage among B2B marketers in the last four years—now at 65%.
-
65% of people are visual learners.
-
Infographics can increase web traffic by 12%.
-
Infographics have had the biggest increase in usage among B2B marketers in the last four years—now at 65%.
How to Gather Data
Kind of Data
Customer Data
Cite Experts
Confirm Sources
Determine what kind of data you will be using in your infographic
How to Gather Data
Kind of Data
Customer Data
Cite Experts
Confirm Sources
Look to your customers’ data for inspiration
How to Gather Data
Kind of Data
Customer Data
Cite Experts
Confirm Sources
Cite industry experts and thought leaders
How to Gather Data
Kind of Data
Customer Data
Cite Experts
Confirm Sources
How to Confirm Your Research is Accurate
- Does the author have credentials?
- What service or product does the website offer? What is the purpose of the org?
- Where has the author been cited online outside of their site?
- Is the website affiliated with a familiar organization?
Create A Story
Use your research to create a story
How to Design
Your Next Infographic
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Start with a defined audience. Who are they and how will your infographic make them more informed?
How to Design
Your Next Infographic
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Determine what kind of data you will be using in your infographic.
How to Design
Your Next Infographic
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Create a moodboard and wireframe of your vision.
How to Design
Your Next Infographic
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Don’t forget to determine your conversion point.
How to Design
Your Next Infographic
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Create an engaging headline & compelling pitch.
How to Design
Your Next Infographic
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Make it easy to share & find your infographic.
Which of these is a way you can add interactivity to your infographics?
Which of these is a way you can add interactivity to your infographics?
Correct! Learn more about different ways to add interactivity to your infographic by continuing to scroll below.
Which of these is a way you can add interactivity to your infographics?
Almost! Segmentation paths, along with other interactive elements, can boost interactivity. Learn more by continuing to scroll below.
Segmentation
Use Segmentation Paths to Create a Personalized Story
Select a path below
Key Takeaways
Key Takeaways
Create Interactive Content Today
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