Best Practices for Creating Infographics

What Are Infographics?

An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.

Imagery

Charts

Text

What Are Infographics?

An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.

Imagery

Charts

Text

What Are Infographics?

An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.

Imagery

Charts

Text

Types of Infographics

  • Data Visualizations

  • Information Design

  • Editorial Infographics

  • Lots more

Who Reads Infographics?

  •  65% of people are visual learners.

  •  Infographics can increase web traffic by 12%.

  •  Infographics have had the biggest increase in usage among B2B marketers in the last four years—now at 65%.

  •  65% of people are visual learners.

  •  Infographics can increase web traffic by 12%.

  •  Infographics have had the biggest increase in usage among B2B marketers in the last four years—now at 65%.

  •  65% of people are visual learners.

  •  Infographics can increase web traffic by 12%.

  •  Infographics have had the biggest increase in usage among B2B marketers in the last four years—now at 65%.

How to Gather Data

Kind of Data

Customer Data

Cite Experts

Confirm Sources

Determine what kind of data you will be using in your infographic

How to Gather Data

Kind of Data

Customer Data

Cite Experts

Confirm Sources

Look to your customers’ data for inspiration

How to Gather Data

Kind of Data

Customer Data

Cite Experts

Confirm Sources

Cite industry experts and thought leaders

How to Gather Data

Kind of Data

Customer Data

Cite Experts

Confirm Sources

How to Confirm Your Research is Accurate

  • Does the author have credentials?
  • What service or product does the website offer? What is the purpose of the org?
  • Where has the author been cited online outside of their site? 
  • Is the website affiliated with a familiar organization?

Create A Story

Use your research to create a story

How to Design
Your Next Infographic

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Start with a defined audience. Who are they and how will your infographic make them more informed?

How to Design

Your Next Infographic

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Determine what kind of data you will be using in your infographic.

How to Design

Your Next Infographic

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Create a moodboard and wireframe of your vision.

How to Design

Your Next Infographic

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Don’t forget to determine your conversion point.

How to Design

Your Next Infographic

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Create an engaging headline & compelling pitch.

How to Design

Your Next Infographic

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Make it easy to share & find your infographic.

Which of these is a way you can add interactivity to your infographics?

Segmentation Paths
Static Images

Which of these is a way you can add interactivity to your infographics?

Correct! Learn more about different ways to add interactivity to your infographic by continuing to scroll below.

Which of these is a way you can add interactivity to your infographics?

Almost! Segmentation paths, along with other interactive elements, can boost interactivity. Learn more by continuing to scroll below.

Segmentation

Use Segmentation Paths to Create a Personalized Story

Select a path below

Quizzes, Carousels, & More

Quiz questions increase engagement

Key Takeaways

   Aim to be Informative: Regardless of style type, infographics need to educate their readers on a topic or practice.
   Show, Don’t Tell: Infographics are visual content pieces that include graphics that aim to draw users eyes to key points. Keep text to a minimum.
   Logical Hierarchy: Structure is important. Be strategic in what the user sees first and how you close the story.
   Don’t be Afraid to Pivot: Be honest with yourself. If you aren’t inspired, it’s ok to change course.

Quizzes, Carousels, & More

Carousels, tabbed content, or accordions can be used to break up heavy content

Key Takeaways

   Aim to be Informative: Regardless of style type, infographics need to educate their readers on a topic or practice.
   Show, Don’t Tell: Infographics are visual content pieces that include graphics that aim to draw users eyes to key points. Keep text to a minimum.
   Logical Hierarchy: Structure is important. Be strategic in what the user sees first and how you close the story.
   Don’t be Afraid to Pivot: Be honest with yourself. If you aren’t inspired, it’s ok to change course.

Create Interactive Content Today

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